Case Study: Can One Business Unit Have Two Revenue Models?

Case Study: Can One Business Unit Have Two Revenue Models?

Author: 
Bertini, Marco
Publisher: 
Harvard Business School Press
Date published: 
2015
Record type: 
Journal article
Responsibility: 
Tavassoli, Nader, jt. author
Journal Title: 
Harvard Business Review
Source: 
Harvard Business Review, Vol. 93, No. 3, March 2015, pp. 131-135
Subject: 
Acquisitions and Mergers
Pharmaceutical Industry
REVENUE
UNITED STATES
MANAGERIAL SKILLS
Abstract: 

As two of his business units were completing their merger, Peter Noll, chief of the Diagnostics division at the Frankfurt-based Scherr Pharmaceuticals, felt it was time to address a nagging issue: the combined entity had no overarching revenue model. These fictionalized case studied present problems faced by leaders in real companies and offer solutions from experts. This one is based on the London Business School case study "Revenue Model Innovation at Roche Diagnostics."

Language: 
English
Country focus: 
United States
Catagory URL: 
http://www.HBR.org
Subject profile : 
Management / Administration / HRM / Training / Career Development

CITATION: Bertini, Marco. Case Study: Can One Business Unit Have Two Revenue Models? . : Harvard Business School Press , 2015. Harvard Business Review, Vol. 93, No. 3, March 2015, pp. 131-135 - Available at: http://library.au.int/case-study-can-one-business-unit-have-two-revenue-models