Cisco's CEO on staying ahead of technology shifts
Cisco's CEO on staying ahead of technology shifts
Cisco Systems Inc. has been successful because it has focused on how to anticipate changes in the market. The company maintains a start-up mentality, and addresses market shifts in three ways. Cisco will either develop the new technology in-house, make an acquisition, or do a "spin-in" - bring in developers and engineers to work on a given project and then move them outside the firm. Since its dial-up beginnings, Cisco has moved through five transitions: mobile, video, cloud computing, application-centric computing, and Internet of things. In this latest shift, Cisco launched an engineering group brand to address timely solutions. Boldness in change is key, as is a culture that fosters success amidst unpredictability.
CITATION: Chambers, John. Cisco's CEO on staying ahead of technology shifts . : Harvard Business School Press , 2015. Harvard Business Review, Vol. 93, No. 5, May 2015, pp. 35-39 - Available at: http://library.au.int/ciscos-ceo-staying-ahead-technology-shifts