Corporate social responsibility initiatives: A stakeholder model for aligning competing values in West Africa

Corporate social responsibility initiatives: A stakeholder model for aligning competing values in West Africa

Author: 
Tobey, David H.
Publisher: 
Emerald
Date published: 
2012
Record type: 
Region: 
Responsibility: 
Perera, B. Yasanthi, jt. author
Journal Title: 
African Journal of Economic and Management Studies
Source: 
African Journal of Economic and Management Studies, Vol. 3, No. 1, 2012, pp. 95-115
Abstract: 

The purpose of this paper is to posit a framework that predicts and explains the success and sustainability of MNC-driven corporate social responsibility (CSR) programs in West Africa, based on the degree of overlap or differentiation among existing value systems of various stakeholders (economic orientation and temporal orientation). This paper provides a theoretical model and assessment guidelines for considering local context when designing and delivering CSR initiatives and why CSR efforts may succeed or fail. Thus, it may assist in deriving sustainable social benefits from expatriate multinational investments in CSR.

Language: 

CITATION: Tobey, David H.. Corporate social responsibility initiatives: A stakeholder model for aligning competing values in West Africa . : Emerald , 2012. African Journal of Economic and Management Studies, Vol. 3, No. 1, 2012, pp. 95-115 - Available at: http://library.au.int/corporate-social-responsibility-initiatives-stakeholder-model-aligning-competing-values-west-afric-3