Delta's CEO on Using Innovative Thinking to Revive a Bankrupt Airline (How We Did It)

Delta's CEO on Using Innovative Thinking to Revive a Bankrupt Airline (How We Did It)

Author: 
Anderson, Richard H.
Publisher: 
Harvard Business School Press
Date published: 
2014
Record type: 
Journal Title: 
Harvard Business Review
Source: 
Harvard Business Review, Vol. 92, No. 12, December 2014, pp. 43-47
Abstract: 

The author emphasizes the importance of engaging employees after emerging from bankruptcy, which included culture goals and profit sharing. Consolidation opportunities were carefully considered and executed. Vertical integration was implemented, and processes to promote innovation were put in place.

Language: 

CITATION: Anderson, Richard H.. Delta's CEO on Using Innovative Thinking to Revive a Bankrupt Airline (How We Did It) . : Harvard Business School Press , 2014. Harvard Business Review, Vol. 92, No. 12, December 2014, pp. 43-47 - Available at: http://library.au.int/deltas-ceo-using-innovative-thinking-revive-bankrupt-airline-how-we-did-it