The Discipline of Business Experimentation

The Discipline of Business Experimentation

Author: 
Thomke, Stefan
Publisher: 
Harvard Business School Press
Date published: 
2014
Record type: 
Responsibility: 
Manzi, Jim, jt. author
Journal Title: 
Harvard Business Review
Source: 
Harvard Business Review, Vol. 92, No. 12, December 2014, pp. 70-79
Abstract: 

Successful experiments for innovation must have a clear purpose, and stakeholders must commit to abide by the outcomes. Independent variables as the presumed causes must be separated from the observed results, and then manipulated to determine their effects.

Language: 

CITATION: Thomke, Stefan. The Discipline of Business Experimentation . : Harvard Business School Press , 2014. Harvard Business Review, Vol. 92, No. 12, December 2014, pp. 70-79 - Available at: http://library.au.int/discipline-business-experimentation