Do Search Ads Really Work?

Do Search Ads Really Work?

Publisher: 
Harvard Business School Press
Date published: 
2017
Record type: 
Journal Title: 
Harvard Business Review
Source: 
Harvard Business Review, Vol. 95, No. 2, March-April 2017, pp. 26-27
Abstract: 

The article discusses whether search advertisements (search ads) are an effective tool for helping boost a business' sales, and it also provides a brief interview with Internet company Yelp Inc.'s senior vice president for business operations Matt Halprin who discusses digital advertising, search ads, and the attitudes of advertisers. Advertising using the Facebook online social networking service and the Internet search engine Google is examined, along with business and sales strategies.

Language: 

CITATION: . Do Search Ads Really Work? . : Harvard Business School Press , 2017. Harvard Business Review, Vol. 95, No. 2, March-April 2017, pp. 26-27 - Available at: http://library.au.int/do-search-ads-really-work