E-Commerce and Small Tourism Firms

E-Commerce and Small Tourism Firms

Author: 
Braun, Patrice
Place: 
Hershey
Publisher: 
IGI Global
Date published: 
2005
Editor: 
Marshall, Stewart
Journal Title: 
Encyclopedia of Developing Regional Communities with Information and Communication Technology
Source: 
Encyclopedia of Developing Regional Communities with Information and Communication Technology
Abstract: 

Today's networked economy is a strategic combination of many factors, with electronic platforms and relationships underpinning competitive advantage. Enabled and driven by information and communication technologies (ICT) and connectivity, the networked economy is challenging the fundamental bases of established government frameworks, conventional business practices, and traditional marketing disciplines. To achieve business success in this techno-economic paradigm requires new ways of thinking for all.

CITATION: Braun, Patrice. E-Commerce and Small Tourism Firms edited by Marshall, Stewart . Hershey : IGI Global , 2005. Encyclopedia of Developing Regional Communities with Information and Communication Technology - Available at: http://library.au.int/e-commerce-and-small-tourism-firms