How Consumers Understand (and Misunderstand) Pricing Cues

How Consumers Understand (and Misunderstand) Pricing Cues

Publisher: 
Harvard Business School Press
Date published: 
2015
Record type: 
Journal Title: 
Harvard Business Review
Source: 
Harvard Business Review, Vol. 93, No. 4, April 2015, pp. 22
Abstract: 

Giant suburban stores with tacky displays always have the best prices, right? Just as urban stores with beautiful gourmet sections have the highest ones? New research suggests that people persist in believing these stereotypes, even though they're not always true.

Language: 
Country focus: 

CITATION: . How Consumers Understand (and Misunderstand) Pricing Cues . : Harvard Business School Press , 2015. Harvard Business Review, Vol. 93, No. 4, April 2015, pp. 22 - Available at: http://library.au.int/how-consumers-understand-and-misunderstand-pricing-cues