Innovation and creativity

There is no room for complacency in today's fast-moving business world;innovation and creativity are the lifeblood of any organization. Yet few companies realize their full creative potential as they focus on day-to-day practicalities rather than developing formal innovation strategies for the future;perception this book sets out to challenge. An open mind is all that is needed to exploit the guidelines laid out in this book, which include suggestions on how to : establish environments that encourage creativity;generate solutions from new ways of thinking;set up conditions that improve the chances of success;run structured innovation programmes;use customers and external sources to create new perspectives. Highly practical, Innovation and Creativity comes complete with checklists, case examples and thought-provoking questionnaires. Jonne Ceserani and Peter Greatwood's stimulating work will enable companies to look beyond traditional views of innovation, allowing them to realize their innate creativity and talent. For any organization wanting to increase its creative power, this book is essential reading.