The internet has upended how consumers engage with brands. It is transforming the economics of marketing and making obsolete many of the function?s traditional strategies and structures. For marketers, the old way of doing business is unsustainable.
Most companies approach hiring with faulty assumptions and poor practices. They believe talent is fixed rather than contextual. They fail to create real partnerships between internal recruiters and hiring managers. And they rely too much on salary surveys and rigid compensation formulas.
Publisher:
Harvard Business School Press
Source:
Harvard Business Review, Vol. 96, No. 1, January-February 2018, pp. 90-97
