Market-based management : strategies for growing customer value and profitability

Market-based management : strategies for growing customer value and profitability

Author: 
Best, Roger J.
Place: 
Upper Saddle River, N.J.
Publisher: 
Prentice Hall
Phys descriptions: 
xxv, 401p.: ill. ; 24 cm
Date published: 
2004
Record type: 
Edition: 
3RD
ISBN: 
0-13-008218-X
Call No: 
658.8 BES
Abstract: 

Using an applied approach that focuses on market orientation, marketing strategy and market-based management, this book features coverage of the fundamental need for businesses to attract, satisfy and retain customers. It examines market-driven strategy, customer satisfaction and profitable growth. It emphasizes market-based management with a focus on the linkages between marketing strategy and profitability, cash flow and shareholder value.

Language: 

CITATION: Best, Roger J.. Market-based management : strategies for growing customer value and profitability . Upper Saddle River, N.J. : Prentice Hall , 2004. - Available at: http://library.au.int/market-based-management-strategies-growing-customer-value-and-profitability