Marketing : The core

Marketing : The core

Author: 
Kerin, Roger A.
Place: 
Boston, Mass
Publisher: 
McGraw-Hill/Irwin
Phys descriptions: 
xxxiii, 425, G5, cm16, CR2, I28p.: ill.(some col.), color map ; 28 cm
Date published: 
2007
Record type: 
Responsibility: 
Hartley, Steven William, jt. author
Rudelius, William, jt. author
Edition: 
2nd.
Subject: 
ISBN: 
978-0-07-299989-1
Call No: 
658.8 KER
Language: 

CITATION: Kerin, Roger A.. Marketing : The core . Boston, Mass : McGraw-Hill/Irwin , 2007. - Available at: http://library.au.int/marketing-core