Marketing, economic growth, and competitive strategies of firms in Africa

Marketing, economic growth, and competitive strategies of firms in Africa

Author: 
Kuada, John
Publisher: 
Emerald
Date published: 
2016
Record type: 
Region: 
Journal Title: 
African Journal of Economic and Management Studies
Source: 
African Journal of Economic and Management Studies, Vol. 7, No. 1, 2016, pp. 2-8
Abstract: 

The purpose of this paper is to examine the role of marketing in the economic growth and competitive strategies of Sub-Sahara African firms. It also seeks to offer a backdrop for the papers in the present volume of AJEMS. It provides directions for future research into issues of inclusive marketing policies and strategies ? i.e. strategies that embrace the bottom of the pyramid and transforms the production base of African economies.

Language: 

CITATION: Kuada, John. Marketing, economic growth, and competitive strategies of firms in Africa . : Emerald , 2016. African Journal of Economic and Management Studies, Vol. 7, No. 1, 2016, pp. 2-8 - Available at: http://library.au.int/marketing-economic-growth-and-competitive-strategies-firms-africa-1