Marketing, economic growth, and competitive strategies of firms in Africa
Marketing, economic growth, and competitive strategies of firms in Africa
Publisher:
Emerald
Date published:
2016
Record type:
Region:
Journal Title:
African Journal of Economic and Management Studies
Source:
African Journal of Economic and Management Studies, Vol. 7, No. 1, 2016, pp. 2-8
Abstract:
The purpose of this paper is to examine the role of marketing in the economic growth and competitive strategies of Sub-Sahara African firms. It also seeks to offer a backdrop for the papers in the present volume of AJEMS. It provides directions for future research into issues of inclusive marketing policies and strategies ? i.e. strategies that embrace the bottom of the pyramid and transforms the production base of African economies.
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Catagory URL:
CITATION: Kuada, John. Marketing, economic growth, and competitive strategies of firms in Africa . : Emerald , 2016. African Journal of Economic and Management Studies, Vol. 7, No. 1, 2016, pp. 2-8 - Available at: https://library.au.int/marketing-economic-growth-and-competitive-strategies-firms-africa-1