Marketing management : analysis, planning, implementation, and control

Marketing management : analysis, planning, implementation, and control

Author: 
Kotler, Philip
Place: 
Engelwood Cliffs
Publisher: 
Prentice Hall Publishing Co.
Phys descriptions: 
xxix, 801 pages : ill. (some color), map ; 27 cm.
Date published: 
1994
Record type: 
Edition: 
8th ed.
ISBN: 
0-13-722851-1
Call No: 
658.8 KOT
Abstract: 

This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning, offering examples of creative, market-focused and customer-driven action. It also underscores the importance of the new technologies.

Language: 

CITATION: Kotler, Philip. Marketing management : analysis, planning, implementation, and control . Engelwood Cliffs : Prentice Hall Publishing Co. , 1994. - Available at: http://library.au.int/marketing-management-analysis-planning-implementation-and-control-2