People Don't Like Anything (or Anyone) Moving Toward Them

People Don't Like Anything (or Anyone) Moving Toward Them

Author: 
Tu, Yanping
Publisher: 
Harvard Business School Press
Date published: 
2014
Record type: 
Journal Title: 
Harvard Business Review
Source: 
Harvard Business Review, Vol. 92, No. 10, October 2014, pp. 30-31
Abstract: 

In eight experiments, doctoral student Yanping Tu and three collaborators--Christopher K. Hsee of the University of Chicago and Zoe Y. Lu and Bowen Ruan of the University of Wisconsin--found that people feel more negative toward individuals, images, and sounds if those "stimuli" are perceived to be approaching them. This aversion has cautionary implications for public speakers who like to get close to their audience as well as for marketers who zoom in on products in ads.

Language: 

CITATION: Tu, Yanping. People Don't Like Anything (or Anyone) Moving Toward Them . : Harvard Business School Press , 2014. Harvard Business Review, Vol. 92, No. 10, October 2014, pp. 30-31 - Available at: http://library.au.int/people-dont-anything-or-anyone-moving-toward-them