Principles of marketing

Principles of marketing

Author: 
Kotler, Philip
Place: 
Engelwood Cliffs
Publisher: 
Prentice Hall Publishing Co.
Phys descriptions: 
xxiv, 661 pages : ill.(some col.) ; 27 cm.
Date published: 
1989
Record type: 
Responsibility: 
Armstrong,Gary, jt. author
Edition: 
4th ed.
Subject: 
ISBN: 
0-13-705360-6
Call No: 
658.8 KOT
Language: 

CITATION: Kotler, Philip. Principles of marketing . Engelwood Cliffs : Prentice Hall Publishing Co. , 1989. - Available at: http://library.au.int/principles-marketing-2