The Role of Malawi Broadcasting Corporation Staffers in Mediating Malawi's Ideological Nation-Building Project: The Case of Speak Out 

The Role of Malawi Broadcasting Corporation Staffers in Mediating Malawi's Ideological Nation-Building Project: The Case of Speak Out 

Author: 
Kankuzi, Sydney Friendly
Place: 
Oxon
Publisher: 
Taylor & Francis Group
Date published: 
2017
Record type: 
Journal Title: 
African Journalism Studies
Source: 
African Journalism Studies, Vol. 38, No. 2, 2017, pp. 141-158
Abstract: 

The Malawi Broadcasting Corporation (MBC) was established as Malawi's first national radio station when the country gained independence from Britain in 1964, partly with an ideological function of mobilising Malawians for the task of nation building. Since its inception, the broadcaster has been accused of serving the ideological interests of the ruling elite at the expense of the public good. Content-based evidence supporting this assertion has, however, been lacking. Against this background, a content study of one of MBC's leading television public affairs programmes, Speak Out, was conducted to interrogate a widely-held perception that the broadcaster's staffers interact with dominant ideology passively at the expense of promoting public good. The study was situated in debates between the dominant ideology thesis and the pluralist paradigm of news. Its results show that, contrary to the widely-held claim, the pursuit of the ideological project of nation building at the broadcaster generally conforms to the pluralist paradigm, especially Shoemaker and Vos's gatekeeper thesis which conceptualises journalists who actively engage with programme content as they mediate it. Presenters and producers of the programme use strategies which, to a considerable extent, connote their effort to pursue impartially politically sensitive aspects of the ideological project of nation building.

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CITATION: Kankuzi, Sydney Friendly. The Role of Malawi Broadcasting Corporation Staffers in Mediating Malawi's Ideological Nation-Building Project: The Case of Speak Out  . Oxon : Taylor & Francis Group , 2017. African Journalism Studies, Vol. 38, No. 2, 2017, pp. 141-158 - Available at: http://library.au.int/role-malawi-broadcasting-corporation-staffers-mediating-malawis-ideological-nation-building-project