Services Marketing: Integrating Customer Focus Across the Firm
Services Marketing: Integrating Customer Focus Across the Firm
Place:
Brantford, Ont.
Publisher:
W. Ross MacDonald School Resource Services Library
Phys descriptions:
xxvi, 630p.: ill.; tables
Date published:
2011
Record type:
Responsibility:
Bitner, Mary Jo, jt. author
Gremler, Dwayne, jt. author
Mahaffy, Tom, jt. author
Hiltz, Bobbi, jt. author
Subject:
ISBN:
978-0-07-096452-5
Call No:
005.912.3 SER
Language:
Subject profile :
CITATION: Zeithaml, Valarie A.. Services Marketing: Integrating Customer Focus Across the Firm . Brantford, Ont. : W. Ross MacDonald School Resource Services Library , 2011. - Available at: https://library.au.int/services-marketing-integrating-customer-focus-across-firm