Sometimes, Less Innovation Is Better

Sometimes, Less Innovation Is Better

Author: 
Berinato, Scott
Publisher: 
Harvard Business School Press
Date published: 
2017
Record type: 
Journal Title: 
Harvard Business Review
Source: 
Harvard Business Review, Vol. 95, No. 3, May-June 2017, pp. 38-39
Abstract: 

Research conducted on each innovation for more than 300 Formula 1 race cars over a 30-year period showed that under certain circumstances, the less innovative vehicles performed better. The findings suggest that innovations in a volatile environment are risky - the new technologies are less understood than the conventional technologies, and outcomes are less reliable. Once familiarity develops and the innovations become more stable, they can generate consistent and improved results. The level of turbulence in a given environment can be assessed by the magnitude of change, the frequency of change, and the predictability of change.

Language: 

CITATION: Berinato, Scott. Sometimes, Less Innovation Is Better . : Harvard Business School Press , 2017. Harvard Business Review, Vol. 95, No. 3, May-June 2017, pp. 38-39 - Available at: http://library.au.int/sometimes-less-innovation-better