The Transformation of African Smallholders into Customer Value Creating Businesses: A Conceptual Framework

The Transformation of African Smallholders into Customer Value Creating Businesses: A Conceptual Framework

Author: 
Mebrahtu L. Teklehaimanot
Place: 
Oxon
Publisher: 
Taylor & Francis Group
Date published: 
2017
Record type: 
Region: 
Responsibility: 
Ingenbleek, Paul T. M., jt. author
van Trijp, Hans C. M., jt. author
Journal Title: 
Journal of African Business
Source: 
Journal of African Business, Vol 18, No. 3, July-September 2017, pp. 299-319
Abstract: 

An increasing number of the 600 million African smallholders are becoming integrated into the supply chains of supermarkets, fast food chains, and exporters. This process gradually transforms the smallholders into profit-oriented businesses that can make important contributions to rural development and food security. This article brings this issue to the attention of the readership of the Journal of African Business. It connects distinct lines of literature on smallholders, business training, and customer value creation. More specifically, it argues that to equip smallholders with the understanding of how markets function and what customers value, trainings that address fundamental marketing concepts are required. The arguments are captured in a conceptual framework explaining the livelihood performance of rural African smallholders. Based on these arguments, the article formulates implications for development workers and suggests directions for African business research.

Language: 

CITATION: Mebrahtu L. Teklehaimanot. The Transformation of African Smallholders into Customer Value Creating Businesses: A Conceptual Framework . Oxon : Taylor & Francis Group , 2017. Journal of African Business, Vol 18, No. 3, July-September 2017, pp. 299-319 - Available at: http://library.au.int/transformation-african-smallholders-customer-value-creating-businesses-conceptual-framework