The Use of Social Network Sites to Market E-Government to Citizens

In this chapter, the authors explore the different literature that analyses the application of Social Network Sites (SNSs) in e-government to help government managers to improve citizens' communication and participation. The use of Web 2.0 tools is perceived as a new way of communication not only in the political arena but also on the government level to improve civic engagement, to coproduce public services, and to increase service personalization. Citizens still like traditional communication tools, and it is important not to overload them through SNSs. The authors show possible new trends for future analysis on the application of SNSs.