Why Corporate Functions Stumble: IT, Finance, HR, and Marketing can Lose their Way

Why Corporate Functions Stumble: IT, Finance, HR, and Marketing can Lose their Way

Author: 
Kunisch, Sven
Publisher: 
Harvard Business School Press
Date published: 
2014
Record type: 
Responsibility: 
Muller - Stewens, Gunter, jt. author
Campbell, Andrew, jt. author
Journal Title: 
Harvard Business Review
Source: 
Harvard Business Review, Vol. 92, No. 12, December 2014, pp. 110-117
Abstract: 

Four stages of the corporate function life-cycle are identified and steps for management are presented. Stage 1 emphasizes focus; Stage 2 emphasizes planning and review; Stage 3 emphasizes relationships and monitoring; Stage 4 emphasizes value-adding activities.

Language: 

CITATION: Kunisch, Sven. Why Corporate Functions Stumble: IT, Finance, HR, and Marketing can Lose their Way . : Harvard Business School Press , 2014. Harvard Business Review, Vol. 92, No. 12, December 2014, pp. 110-117 - Available at: http://library.au.int/why-corporate-functions-stumble-it-finance-hr-and-marketing-can-lose-their-way