A fictitious pricing strategy scenario is presented, with contributors offering advice. A clothing line contemplates a no-discount business model to jumpstart growth, but risks alienating its customer base. One suggestion is to retain a low-price value option for customers; another is using flexibility to lead customers.
Publisher:
Harvard Business School Press
Source:
Harvard Business Review, Vol. 92, No. 12, December 2014, pp. 125-129
This is a primer on the Capabilities Approach, Martha Nussbaum's innovative model for assessing human progress. She argues that much humanitarian policy today violates basic human values; instead, she offers a unique means of redirecting government and development policy toward helping each of us lead a full and creative life.
