Global marketing strategies

Author:

Jeannet, Jean-Pierre

Place:

Boston

Publisher:

Houghton Mifflin

Phys descriptions:

xxi, 613 p. : ill. (some col.) ; 24 cm.

Date published:

2004

Responsibility:

Hennessey, H. David, jt. author

Edition:

6th ed.

Subject:

ISBN:

0618310592

Call No:

658 JEA

Language:

Subject profile :

CITATION: Jeannet, Jean-Pierre. Global marketing strategies . Boston : Houghton Mifflin , 2004. - Available at: https://library.au.int/global-marketing-strategies-0