Market Strategy
Market Strategy collection
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Title: Boosting Demand in the "experience economy"
Date published: 2015
Publisher: Harvard Business School Press
Catagory URL: http://www.HBR.org -
Title: Case Study: Should You Sell That Product?
Date published: 2015
Publisher: Harvard Business School Press
Catagory URL: http://www.HBR.org -
Title: Decision-Driven Marketing
Date published: 2014
Publisher: Harvard Business School Press
Catagory URL: http://www.HBR.org -
Title: Global marketing strategies
Date published: 2004
Publisher: Houghton Mifflin -
Title: How "Brand Tourists" Can Grow Sales
Date published: 2014
Publisher: Harvard Business School Press
Catagory URL: http://www.HBR.org -
Title: Reaching the rich world's poorest consumers: five leading companies have adapted nonprofit business models to serve the bottom of the pyramid in France
Date published: 2015
Publisher: Harvard Business School Press
Catagory URL: http://www.HBR.org -
Title: The Rise of the Chief Marketing Technologist
Date published: 2014
Publisher: Harvard Business School Press
Catagory URL: http://www.HBR.org -
Title: Unlock the Mysteries of Your Customer Relationships
Date published: 2014
Publisher: Harvard Business School Press
Catagory URL: http://www.HBR.org -
Title: Why Your Customers' Social Identities Matter
Date published: 2015
Publisher: Harvard Business School Press
Catagory URL: http://www.HBR.org