Reaching the rich world's poorest consumers: five leading companies have adapted nonprofit business models to serve the bottom of the pyramid in France

Reaching the rich world's poorest consumers: five leading companies have adapted nonprofit business models to serve the bottom of the pyramid in France

Author: 
Yunus, Muhammad
Publisher: 
Harvard Business School Press
Date published: 
2015
Record type: 
Responsibility: 
Dalsace, Frederic, jt . author
Menasce, David, jt. author
Faivre-Tavignot, Benedicte, jt. author
Journal Title: 
Harvard Business Review
Source: 
Harvard Business Review, Vol. 93, No. 3, March 2015, pp. 46-53
Abstract: 

The French non-profit Action Tank is testing the social business model, which differs from conventional low-cost models in that its focus is to solve customers' social problems. Key benefits include motivation, image, and innovation.

Language: 
Country focus: 

CITATION: Yunus, Muhammad. Reaching the rich world's poorest consumers: five leading companies have adapted nonprofit business models to serve the bottom of the pyramid in France . : Harvard Business School Press , 2015. Harvard Business Review, Vol. 93, No. 3, March 2015, pp. 46-53 - Available at: http://library.au.int/reaching-rich-worlds-poorest-consumers-five-leading-companies-have-adapted-nonprofit-business-models