Perceived product necessity, perceived value, customer satisfaction and affective attitude: an integrative model

Perceived product necessity, perceived value, customer satisfaction and affective attitude: an integrative model

Author: 
Makanyeza, Charles
Publisher: 
Taylor & Francis Group
Date published: 
2016
Record type: 
Region: 
Responsibility: 
Macheyo, Rudo, jt. author
du Toit, Francois, jt. author
Journal Title: 
Journal of African Business
Source: 
Journal of African Business, Vol 17, No. 1, January-April 2016, pp. 69-86
Abstract: 

Inter-relationships among perceived product necessity, perceived value, customer satisfaction and affective attitude are examined in Harare, Zimbabwe using structural equation modelling. The study provides evidence that perceived product necessity, perceived value and customer satisfaction each positively influences affective attitude. The findings also show that perceived product necessity has a positive effect on perceived value while perceived value has a positive effect on customer satisfaction. Lastly, the study reveals that perceived product necessity does not influence customer satisfaction. The research has implications for theory, managers and future researchers.

Language: 

CITATION: Makanyeza, Charles. Perceived product necessity, perceived value, customer satisfaction and affective attitude: an integrative model . : Taylor & Francis Group , 2016. Journal of African Business, Vol 17, No. 1, January-April 2016, pp. 69-86 - Available at: http://library.au.int/perceived-product-necessity-perceived-value-customer-satisfaction-and-affective-attitude-integrati-0