Management - Leadership

Publisher: 
Harvard Business School Press
Source: 
Harvard Business Review,January-February 2011,pp.147-61
Record type: 
Corporate Author: 
Fellows of Harvard Business College
Call No: 
658.511 FEL
Publisher: 
Harvard Business School Press
Record type: 
Author: 
Pozen, Robert C.
Publisher: 
Harvard Business School Press
Source: 
Harvard Business Review, Dec. 2010, pp. 51-58
Record type: 
Author: 
Edelman, David C.
Abstract: 

The internet has upended how consumers engage with brands. It is transforming the economics of marketing and making obsolete many of the function?s traditional strategies and structures. For marketers, the old way of doing business is unsustainable.

Publisher: 
Harvard Business School Press
Source: 
Harvard Business Review, Dec. 2010, pp. 62-69
Record type: 
Author: 
Rosenzweig, Phil
Publisher: 
Harvard Business School Press
Source: 
Harvard Business Review, Dec. 2010, pp. 87-93
Record type: 
Author: 
Hout, Thomas M.; Ghemawat, Pankaj
Publisher: 
Harvard Business School Press
Source: 
Harvard Business Review, Dec. 2010, pp. 95-103
Record type: 
Publisher: 
Harvard Business School Press
Record type: 
Publisher: 
Harvard Law School
Record type: 
Subject: 
Publisher: 
Harvard School of Public Health
Record type: 
Subject: 
Author: 
Downes, Larry
Abstract: 

Accelerating technological improvements have changed the speed with which new innovations penetrate markets. Graphed over time, the market adoption of innovations now resembles a dramatic shark fin--a dangerously deformed version of the classic bell-curve model of diffusion.

Publisher: 
Harvard Business School Press
Source: 
Harvard Business Review, Vol. 96, No. 1, January-February 2018, pp. 98
Record type: 
Subject: 
Date published: 
2018