The internet has upended how consumers engage with brands. It is transforming the economics of marketing and making obsolete many of the function?s traditional strategies and structures. For marketers, the old way of doing business is unsustainable.
High levels of employee engagement and customer orientation correlate with closely aligned views among employees regarding which cultural characteristics are salient in the company.
Publisher:
Harvard Business School Press
Source:
Harvard Business Review, Vol. 96, No. 1, January-February 2018, pp. 55
